The acquisition marks the beginning of Haymarket’s global podcast events
Haymarket Media Group today announces its acquisition of Podcast Awards Ltd (PAL), owner of the British Podcast Awards, Australian Podcast Awards and the Irish Podcast Awards. Haymarket will also become a partner in Podcast Day 24, a 24-hour non-stop global podcasting conference with live events in Sydney, London and ending in New York.
Podcast Awards Ltd. will initially sit within Haymarket Business Media’s marketing communications portfolio, alongside leading brands including Campaign and PRWeek, with plans to launch more podcast events internationally in 2023.
The British Podcast Awards were established in 2017 by co-founders Matt Deegan and Matt Hill, later taking on the Australian Podcast Awards in 2019 and the Irish Podcasts Awards this year. In 2021, they partnered with Radiodays Europe to create the worldwide event: Podcast Day 24, which brings together creators, advertisers and platforms from all across the world to share ideas, knowledge and best practice.
Speaking about the partnership, Matt Deegan, co-founder of Podcast Awards Ltd. said: “Having run the Awards since 2017, it was important to find the right partner that empowered us to continue to cater to podcast creators big and small and promote all the great work they do. We have definitely found that with Haymarket. Its global presence allows us to accelerate growth, be more ambitious and get creative with opportunities that until now have been out of reach.”
Co-founder, Matt Hill added: “Working with the Haymarket team offers a wealth of access and opportunities for the sector – whether you’re making your shows at weekends or as your day job, this new partnership is going to have a positive impact on what you make. We can now be more adventurous with our plans to suit all podcasters, better reflect the needs of the sector and have security for the future.”
Kevin Costello, Chief Executive at Haymarket commented: “This investment reinforces our position in the rapidly growing audio space. We have seen the success of our own audio brands, including the Campaign Podcast, PRWeek Podcast, Third Sector Podcast, Rheum Advisor on Air and GP Online Podcast, and with our experience in the awards space, the addition of the Podcast Awards makes for a perfect fit. The two founders have produced a brilliant product and we look forward to working together to further develop the brand globally. We already have plans to launch a Podcast360 event as part of our Media360 annual suite of conferences, strengthening our commitment to serving remarkable content to our roster of international clients and audiences.”
The winners of the British Podcast Awards, this year powered by Audible, will be announced on 23 July, followed by the Irish Podcast Awards ceremony in September, with the Australian Podcast Awards announced at the end of the year. Podcast Day 24 is taking place on Tuesday 4 October.
Notes to editors
About Haymarket Media Group
Haymarket Media Group is a privately-owned media, data and information company, producing remarkable content for specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.
Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.
About Podcast Awards Ltd.
Podcast Awards Ltd is dedicated to recognising excellence in podcasting through the operation of the British, Irish and Australian Podcast Awards. It works to help drive awareness for locally made podcasts and acts as a forum to bring together creators, publishers, advertisers and platforms.
Tara Geoghegan, Communications Manager, Haymarket Media Group, email@example.com
Matt Deegan, Co-Founder, Podcast Awards, firstname.lastname@example.org, 07727 638540
Matt Hill, Co-Founder, Podcast Awards, 07736326953 email@example.com