Atifa is the Managing Director of Haymarket Media Asia, based in Hong Kong. She joined Haymarket’s editorial team in 2000 and has held various editorial roles since. From the Managing Editor on Campaign, Editorial Director across the marcomms titles, before becoming Brand Director in 2013. Atifa was appointed Managing Director in 2021. She now oversees the company’s Hong Kong and Singapore operations, which are focused on creating specialist content for audiences in the finance and marketing communications sectors across digital platforms, data-driven products and events, as well as Spikes Asia Festival of Creativity, Haymarket’s JV with Ascential, the organisers of Cannes Lions.