The latest fad or the future of the internet?
Management Today (MT), for senior business leaders, has built a 12 metre high front cover in Decentraland, one of the largest decentralised platforms in the metaverse. It is the first English language magazine to do so.
Users of the virtual space can visit the cover, read MT’s virtual magazine or use some of the portals on the cover to transport into different areas in the virtual realm.
The metaverse – a network of 3D virtual worlds focused on social connection – is heralded by supporters as a potential trillion-dollar revenue opportunity. Others dismiss it as the latest fad. MT investigated the potential for businesses in a feature for its latest magazine, and created a “meta” meta front cover, which depicts MT as it looks in the metaverse.
“Management Today prides itself on keeping up with the latest trends leaders need to know. So what better way of learning how business could be impacted by the advancing virtual worlds than exploring them ourselves?” said MT’s editor Kate Magee.
Join MT in the metaverse here or typing the following coordinates into Decentraland (-140, -41). You can personalise your avatar and enter for free from your desktop, no headset required.
About Management Today
Management Today is Britain’s oldest business magazine. It launched in 1966 and pioneered the long-form business leader interview. It is now a quarterly magazine and website and is read by the most senior leaders in British business – 80% of its readership are CEOs, C-suite executives and senior leaders. It also runs a series of conferences and awards and has just launched a leadership education programme.
About Haymarket Media Group
Haymarket Media Group is a privately-owned media, data and information company, providing remarkable content to specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.
Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.
Tara Geoghegan, Communications Manager, Haymarket Media Group