The site will serve as the definitive destination for anyone looking to investigate or own any type of electric vehicle, from cars to bikes, scooters and more, as well as demystifying new technology surrounding energy generation and supply. The launch cements Haymarket Automotive’s position at the heart of the e-mobility movement that is set to dominate the transport agenda for decades to come.
Central to the launch is a partnership with OVO Energy. The company has spent the last decade investing in market leading technology, customer service operations and digital products to help its 4.5m members cut their carbon emissions. OVO Energy has committed to being a net zero carbon business and achieve bold science-based carbon reduction targets by 2030. OVO Energy will be Move Electric’s official home charging partner and have significant branding across the website as a result of the partnership.
James Attwood, editor of Move Electric, said: “The launch of a new brand into the media space is exciting – but to do it around one of the most hotly discussed industries is an incredible opportunity. Barely a day goes by without electrification being in the news, and it’s our mission to help consumers make the right choices as they head into this new, sometimes mystifying but always exciting new world.
“The momentum behind electric car sales at present is incredible, and the trends behind e-bikes and – potentially, if they get Government approval next year – e-scooters suggests interest there will boom as well. We also plan to tackle the debates around charging, green energy provision and more, as well as looking at some of the more fun innovations, such as drone racing and hover-foils that are an increasingly common sight on our waterways.”
Chris Russell, Chief Commercial Officer, OVO Energy said: “We are determined to support households across the UK on the journey to zero carbon living, and Move Electric’s incredibly bold vision for becoming a leading voice at the heart of the e-mobility revolution made it exactly the sort of exciting partnership that we wanted to get behind.
“That vision, combined with Haymarket Automotive’s long-established reputation for creating leading media titles for savvy readers meant that it was clear we would support Move Electric.”
Move Electric’s launch will be backed by well-established market-leading Haymarket Automotive brands What Car? and Autocar, which will publish complimentary content to its audiences, which total around five million unique users per month. The popularity of this content has been established in trials on both sites that have run since early August, as well as in user polls.
Commenting on the launch, Haymarket Automotive’s Managing Director Rachael Prasher said: “Move Electricis a hugely significant new brand, underlining our determination to be at the heart of this once-in-a-century transition from the combustion engine to electrification.
“Haymarket Automotive has built market-leading brands and in turn audiences by putting editorial integrity at the heart of everything we do, and we believe that an excited but open-minded and critical take on the emerging technologies in the e-mobility space is exactly what consumers want.”
Page views for content on electric cars has boomed across Autocar and What Car? in recent years, the former recording a 26% year-on-year rise in 2021 and 62% rise since 2019 and the latter a staggering 50% rise year-on-year and 158% uplift since 2019.
The new site’s launch will be supported by Haymarket with a £1m marketing and PR campaign to promote its launch.
Tara Geoghegan, Communications Manager, Haymarket Media Group
About Haymarket Media Group
Haymarket Media Group is a privately-owned media, data and information company, providing remarkable content to specialist audiences across the world. The company has 1,300 employees across offices in the UK, US, Hong Kong, Singapore, India and Germany.
Through live, digital, print, education, data, tech services, video and audio, Haymarket’s brands inspire, inform and empower clients and communities internationally.