- What Car? ’s Managing Director Rachael Prasher and Agency and OEM director Chris Daniels set to climb Mount Kilimanjaro for automotive industry charity Ben
- Adventurous 55-mile hike to take place over ten days as part of Ben’s Industry Leader Challenge 2020 (ILC2020)
- Earlier this year, What Car? raised £3850 for Ben with a tour around the UK’s car retailers and manufacturers
What Car?’s Managing Director Rachael Prasher and Agency and OEM director Chris Daniels are set to undertake the challenge of a lifetime next October when they attempt to trek up Mount Kilimanjaro to raise funds for the automotive industry charity Ben.
The intrepid duo are taking on the 55-mile, ten-day hike as part of Ben’s Industry Leader Challenge 2020 (ILC2020 #TheClimb), an annual fundraiser in which senior figures from across the automotive industry come together to raise funds for the charity.
“It’s both exciting and daunting – with the latter set to loom ever-larger in the run up to us taking to the mountain.” said Prasher. “Just reading the notes about how to prepare is scary enough at the moment, but I was extremely flattered to be invited to take part and will tackle it with a determination to do the very best I can for our industry charity.”
Daniels added: “I’ve long admired the work undertaken by Ben for members of the automotive industry who have hit hard times, and the chance to give something back while doing something so personally challenging yet fulfilling is an opportunity I couldn’t turn down. The support from everyone at Ben so far has been tremendous and I look forward to doing everything I can to raise money and repay the faith everyone is putting in us.”
In 2019 Volvo’s Jon Wakefield, Allianz Partner’s Tim Tozer and former Group 1 Automotive’s Managing Director Darren Guiver took on the Epic Thames Waterbike Ride, pedalling 156 miles along the river. Previous challenges prior to that have included sky diving, swimming the Channel and driving across the UK in electric cars.
Prasher and Daniels will kickstart their fundraising at this year’s What Car? Awards, which takes place on January 14. Guests at the event, where What Car?’s nominations for the best new cars on sale will be revealed, will be invited to make donations to Ben.
Further automotive industry leaders joining the trek are set to be announced shortly.