PPA 30 under 30 awards winners featuring three of HBM’s finest!

Charlie Girardot, Account Director on Campaign, Lucy Shelley, Reporter on Performance Marketing World, and Orianna Rosa Royle, Senior Reporter on Management Today have all been recognised on the prestigious annual list celebrating the ‘next generation of industry leaders’, selected from 150 entries.

Lucy Shelley

The PPA judges were “hugely impressed” with Lucy for “owning the challenge” of growing a new brand, founding and hosting PMW’s podcast series, chairing panel discussions with TikTok and running Haymarket’s first-ever Instagram Live series, alongside her day job as a reporter. 

Robin Langford, Editor at PMW, said: “Lucy’s achievements serve as the perfect example of how to start a career in modern journalism, mixing new skills and old, coupled with a fantastic can-do attitude. 

“Our own 30U30 awards identified a trend for ‘intrepreneurs’; young people joining the workforce with new ideas and transforming an organisation from within. That describes Lucy to a tee. Her strategic inputs have been just as valuable as her editorial contributions.

Graduating just last summer, Lucy joined Haymarket as part of the 2021 Cohort Programme and was quickly promoted to Reporter. She is currently recovering from the Skylarks Paris cycle ride while launching the second series of PMW’s flagship podcast Attention Seekers, along with a multitude of other projects. 

Charlie Girardot 

Since joining Campaign in the middle of the pandemic, Charlie’s role has been to maximise revenue across Campaign’s huge portfolio, identifying key trends, growing new and existing client bases, and securing year on year growth.

Despite an adverse start due to lockdown, and not meeting the new team for nearly a year, he has been at the forefront of Campaign’s commercial success, grossing the most revenue out of the whole commercial team in the financial year and personally accounting for 24% of total annual revenue, whilst contributing to an overall year on year growth of 25% vs the previous year despite a reduction in team numbers.  

This significant year of growth culminated in the team winning a Haymarket award for Commercial Team of The Year, and receiving a high commendation for Sales Team of the Year at the Association of Online Publishers Digital Publishing Awards 2022. Charlie recently sold 42% of all sponsorship for Campaign’s flagship 360 series of events, 50% of which represented completely new business. 

Jennie Meynell – Group Commercial Director, Campaign said: “When Charlie applied internally for a sales position, we asked him to do the usual sales presentation…he presented an entire new business model, custom-made for Campaign, connecting agencies and brands. It blew everyone away.

“Charlie’s entrepreneurial approach to work, life (and sometimes attire) means he’s destined for big things. He questions everything, and things change for the better because of that.

“His clients describe him as ‘a dream to work with” (direct quote). And his colleagues unanimously feel the same.

“It also helps, of course, that Charlie makes money. A whole lot of money. Over £800k in 1 year, over half of that was new business and is currently the top salesperson for revenue generated in 2022. So he smashes his own targets, but Charlie also helps newer members of the team, enabling them to hit their targets too, and that is special.

“It’s been a challenging couple of years on Campaign, but Charlie has stepped up to the bar again and again, and has been bloody wonderful. He’s an outstanding asset to Haymarket, and is enormously deserving of this industry recognition. He’s a star.”

Orianna Rosa Royle

In Orianna’s two years as a senior reporter at Management Today, she has made a big impact on the content it covers, navigating thorny but important topics surrounding race, gender and mental health. She also launched a series to ensure female CEOs are profiled weekly. 

In June, she project-managed one of MT’s biggest editorial products, 35 Women Under 35, which included writing an in-depth feature, winners’ biographies, and arranging a successful photoshoot. She has also explored whether Iceland is the next Silicon Valley in a feature video for MT. 

Orianna says: “Coming from a working-class upbringing, I didn’t think business journalism would be possible for me, let alone writing award-winning work about leadership for Management Today. It’s why I’m so passionate about making business news more accessible and inclusive.”

Management Today’s editor Kate Magee says: “Orianna is one to watch. She consistently delivers content our audience loves to read, is a self-starter, and is ambitious for herself and the brand. She has secured strong interviews with senior business leaders including the CEOs of Avon, Mattel and Taco Bell and her video journalism skills have helped create a richer digital experience for MT’s audience.”

Orianna began her career as a video journalist working for the likes of Sky News and London Live before pivoting to the magazine industry in 2017. 

Please join us in congratulating all three of our incredible winners!!

Back To News