Wonderly to continue working relationship with The FA

Wonderly is delighted to announce a new four-year partnership with The Football Association, an agreement that continues the agency’s long-standing relationship with English football’s governing body.

Wonderly has enjoyed a fruitful partnership with The FA since 2004, delivering matchday programmes – alongside other products – for 14 years. In that time, the collaboration has continually evolved as Wonderly has worked alongside The FA to react to organisational restructuring, changing objectives and industry trends.

In the past four years alone, the agency has created 36 major event programmes and 52 development programmes across 117 matches at 52 stadiums throughout the UK, as well as Wembley Stadium.

Wonderly is now looking forward to creating inspirational content across the matchday programmes while exploring ways to harness innovative technology to enhance the overall matchday experience in the digital space.

Issie Peate, Wonderly’s Managing Director, says: “We’re thrilled that we will be continuing to work with The FA, and particularly excited about the next stage of our partnership. It plays to the strengths of Wonderly’s new approach, empowering organisations with owned media that forges ever-stronger connections with existing fans and draws new fans in.

“Football is for everyone, and Wonderly’s reputation is built on providing communities with relevant, engaging content delivered across the right channels, then commercialising this powerful exchange.

“We share similar values to The FA and have always respected what it represents and its standing in the game. This is why we’re really looking forward to continuing our creative collaboration and helping The FA meet its wider short- and long-term objectives; particularly with regards to growing the game, engaging with fans and making football more accessible for all.”

Dan Kiddle, FA Head of Commercial Partnerships says: “The FA is delighted to be continuing our long-standing partnership with Wonderly. Wembley is a special venue and the ability to purchase a souvenir programme is a key part of fans match day experience. We are looking forward to continuing our partnership with Wonderly and exploring ideas on how we can innovate in this space.”


Media enquiries:


Issie Peate – Managing Director

About Wonderly:

Wonderly – formerly Haymarket Network – is the owned media agency launched by Haymarket Media Group in February 2019. For more than 20 years Wonderly has worked in a broad range of sectors ranging from automotive to athletics, from horticultural to finance. The agency prides itself in the longevity of its relationships with brands that currently include The British Army, VWG, International Baccalaureate, The FA, The IAAF (International Federation of Athletics Associations), and the Tillington Group of garden centres.

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